Fossil Blue Cardboard Countertop Stand Up Advertisement

Fossil advertising from the nineties is why I became interested in Fossil watches. There, I said it.

With that statement now floating on the internet, I do occasionally collect advertising pieces. Today I’d like to highlight my recent acquisition because it represents something new for me, but not new for some of our members who have collected quite a few store displays.

I remember these cardboard countertop advertisements in Fossil stores in the nineties and again in the early 2000s. Over the years I’ve seen automobile themed displays usually with a gas pump or a 1957 Chevy and Fossil eyewear had some great ones too. Honestly the more I think about these pieces the more I’m regretting not buying them all…..maybe a new 2024 challenge.

Fossil Blue has a place in all of our hearts and that being said here is a sweet Fossil Blue cardboard countertop stand up advertisement. Item measures about 9 inches tall and had a boat with 2 Blue watches coming out of the display — I love the simplicity of the build and the vibe this is giving. Last picture is a special treat featuring a close up of the boat “captain” that is sure to give you nightmares. Gives me those mannequin vibes from the Twilight Zone "The After Hours" episode.